Simply put is the essence of effin. With its simple design, profile and clean retro graphics it appeals to the post urban obstacle/ trick rider.

Effin was developed from the dissatisfaction we had with other longboard makers. Most of these companies focused their graphics and designs toward the same market to which they sold standard decks. Being laid back, hippie - techno - rollers we wanted a cruiser that reflects this personal style.

Living in a riverfront town, we have found some killer runs and this baby glides. It’s tuff enough to take the curb beatings but flexible enough to hug the curves. Don’t just keep up with the Jonesers, blow by them.

Effin doesn’t have a "fancy" Marketing Department or conduct large focus groups, but we’ve found the design appeals to the "I just like to Cruz" crowd.

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